The Waferz Pocket Pouch is an innovative THC-infused chocolate syrup designed for convenience and enjoyment. The marketing team set out to emphasize its ease of use while simultaneously capturing the trendy, vibrant lifestyle associated with Los Angeles in their campaign. My role was to oversee the creative direction for all lifestyle footage, encompassing both photographs and videos. I ensured that the visual content aligned with the desired aesthetic and narrative, portraying the product as an essential part of the LA lifestyle. Additionally, I provided the team with expertly crafted edits tailored for a variety of social media platforms, ensuring maximum engagement and reach across different audiences. By focusing on these elements, we aimed to create a compelling and cohesive campaign that not only showcased the product's unique attributes but also resonated deeply with the target market.