Packwoods x Rolling Loud : New York 2021

Jerseys

When designing the New York jersey, my primary goal was to capture the classic New York feel that resonates deeply with both locals and visitors. The festival's location at Citi Field naturally influenced the color scheme, making it an easy decision to mirror the iconic Mets colors. This choice not only paid homage to the city's beloved baseball team but also tied the jersey to the event's vibrant atmosphere. Each jersey was meticulously crafted, featuring full embroidery to ensure a high-quality finish. To add a personal touch, the artist's name was prominently displayed on the back of each jersey, making them unique keepsakes for the performers.

Merchandise

For the festival merchandise, I aimed to highlight all the classic food spots in each borough. By collaborating closely with local New Yorkers, we ensured that each location represented not only our brand but also the unique character of the area. This approach allowed us to create merchandise that truly embodied the essence of New York, celebrating its diverse culinary landscape and the vibrant communities that make the city so special..

Activation

Our activation in the VIP section made a significant impact for our brand, serving as a bold statement of our presence. We designed an engaging "Weed PIT," a unique photo spot where festival-goers could step inside and capture memorable moments. My role was to ensure that the Weed PIT embodied our brand's identity and message. This involved meticulously branding the pit and overseeing the entire activation to guarantee that every element accurately represented our brand's ethos and vision. From visual design to on-site experience, I worked to create a cohesive and immersive environment that truly showcased our brand in the best possible light.