Packwoods x Rolling Loud : Miami 2021
The jerseys I designed embodied the iconic Miami Vice vibe, featuring the bold and vibrant color palette that Miami is famous for. Each jersey was meticulously crafted with full embroidery and personalized with each artist's name on the back, adding a unique touch that truly resonated with the performers. These eye-catching jerseys made a huge splash at the event, standing out as a highlight among the festival’s offerings. The feedback was overwhelmingly positive, with attendees and artists alike praising the design and quality. The success of these jerseys was a testament to the power of thoughtful, well-executed design in creating memorable and impactful festival experiences.
Jerseys
Merchandise
For the festival merchandise, I aimed to reinvent the classic tour tee with a fresh, updated aesthetic. We opted for bold, oversized prints to create a striking visual impact. The response was phenomenal—these shirts were so popular that they completely sold out by the second day of the event.
Activation
Our activation in the VIP section made a significant impact for our brand, serving as a bold statement of our presence. We designed an engaging "Weed PIT," a unique photo spot where festival-goers could step inside and capture memorable moments. My role was to ensure that the Weed PIT embodied our brand's identity and message. This involved meticulously branding the pit and overseeing the entire activation to guarantee that every element accurately represented our brand's ethos and vision. From visual design to on-site experience, I worked to create a cohesive and immersive environment that truly showcased our brand in the best possible light.
Rolling Loud x Packwoods : Miami 2022
Merchandise
For the Miami 2022 festival merchandise, I tapped into the popular trend of bootlegging classic '90s cartoons and seamlessly integrated our brand into this nostalgic theme. My goal was to maintain a sense of playfulness throughout the entire collection, from jerseys to water bottles. This creative approach made a significant impact on the brand, elevating it to new heights and garnering remarkable feedback from festival-goers. The unique blend of retro charm and brand identity resonated strongly with the audience, highlighting the success of the collection.
