Rolling Loud x Packwoods: Los Angeles 2022
Jerseys
The jerseys I designed for LA Rolling Loud captured the essence of the early '90s while staying true to our brand identity. We opted for an Anaheim Ducks color scheme to evoke a sense of nostalgia, carefully replicating the original jersey design. Each jersey was fully embroidered, featuring the name of an artist on the back. This attention to detail ensured that the jerseys not only paid homage to the iconic style of the era but also served as a unique and personalized tribute to the artists performing at the festival.
Activation
Our activation in the VIP section made a significant impact for our brand, serving as a bold statement of our presence. We designed an engaging "Weed PIT," a unique photo spot where festival-goers could step inside and capture memorable moments. My role was to ensure that the Weed PIT embodied our brand's identity and message. This involved meticulously branding the pit and overseeing the entire activation to guarantee that every element accurately represented our brand's ethos and vision. From visual design to on-site experience, I worked to create a cohesive and immersive environment that truly showcased our brand in the best possible light.