Rico Nasty X Koko Nuggz: Nasty Nuggz
Nasty Nuggz was a collaborative project between Rico Nasty and Koko Nuggz, for which I was entrusted with the creative direction of both the merchandise and the jar design. Working closely with Rico's team, we achieved an outstanding final product. This collaboration resulted in the top-selling item on Koko Nuggz's website for three consecutive months and continues to perform exceptionally well today.
Nasty Nuggz Tee
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Men's Tee
Rico, who embodies a fusion of punk and hip-hop, desired an aggressive design. Her chosen flavor was black cherry, so I incorporated this by designing the skulls to resemble two cherries on a stem.
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Women's Tee
For this tee, she envisioned something that could be easily cropped, leading us to develop a design that features the skull cherries as pasties.
Nasty Nuggz jar.
Rico and I aimed for a simple yet dark design for this jar, highlighting the custom font and cherry skulls we developed. We applied a holographic foil overlay to the "Nasty Nuggz" text and added a grunge effect to align with her brand's aesthetic